Is Email Being Replaced By Social Media?
Actually, the opposite is occurring. Social Media is driving us to our email. We get email notifications when something occurs in our social media accounts. Email marketing is not about sales, it’s about building relationships with your prospects, customers and your brand. The trick is what you do with your email lists in order to keep your brand in front of your customers and to keep your prospects engaged with your business.
Email newsletters are by far the easiest way to keep in touch with your audience. Email marketing is not SPAM. The people on your list are giving you their names and opting-in to your list. There are many ways to build your email list. 57% of consumers will fill out a card to receive email alerts when asked by a clerk in a store. Make sure that you have the right people on your list. Greenville Marketing Lab can help you build your email marketing strategy.
There are many elements to a great email marketing campaign. Polls and surveys, coupons, thought-provoking discussions are some of the ingredients to a successful email newsletter that will get opened. Unlike direct mail, emails can be shared and tracked for ROI. You can see what messages are working for your business and which are not working at all. Call or email The Lab today to get your email campaign simmering.